Industries · Markets & verticals

Built for assets that must be trusted for decades.

One platform, many sectors - and inside every customer it spans all verticals. The common thread is an asset that outlives the systems that describe it, crosses several organisations in its life, and has to answer to a regulator at some point along the way.

Sector 01

Automotive

Configuration history per vehicle, recalls by batch.

Every vehicle leaves the line as a unique configuration and keeps changing in the field. The twin keeps the as-built record per VIN current through software updates, part replacements and ownership changes - so a recall reaches exactly the affected units.

Per-vehicle configurationRecall by batchSoftware versions

Sector 02

Aerospace & Defence

Sovereign data, full lineage, decades of service life.

Engines and airframes serve for forty years across several operators and MROs. Traceability per component, data that stays on infrastructure the owner controls, and a record that survives every change of hands.

Full lineageData residencyMulti-party access

Sector 03

Industrial Equipment

Installed base, spare parts and field service.

For OEMs the installed base disappears at shipment. The twin keeps every unit addressable with its real configuration, so spare parts, upgrades and service contracts are sold against what is actually in the field.

Installed baseSpare partsField service

Sector 04

Energy & Infrastructure

Distributed sites, long horizons, strict compliance.

Turbines, substations and grid assets sit far apart and run for decades under regulatory scrutiny. One twin spans every site and every operator, with the history the regulator will eventually ask for already in place.

Distributed sitesComplianceLong horizons

Next growth sector

Robotics & Automation

Fleets of machines that change task and firmware.

As AI gets a body, robots become a new workforce - rebuilt, upgraded and reassigned constantly. Hubbiot is the Digital Twin for the robot fleet: identity per robot, not per model; permission that follows the machine; firmware and configuration history; AI answers grounded in the right version.

Identity per robotFirmware historyPermission per machine

Sector 06

Medical & Electronics

Traceability per unit, audit-ready by default.

Regulated devices need a complete record per serial number - what was installed, who serviced it and against which procedure. The twin carries that record from manufacture through every service visit.

Per-unit traceabilityAudit-readyService procedures

Who feels this

Four buyers, one blind spot.

Different industries, different balance sheets - the same missing record. None of them can say, for one serial number, what is installed, what changed and who may act.

OEMs with an aftermarket

The installed base is invisible once the machine ships, so service margin stays trapped. The twin makes every unit in the field addressable - with its real configuration.

25%aftermarket EBIT vs 10% for new equipment

Sovereign & aerospace owners

Traceability, audit and data residency are mandatory, not optional. Full lineage per unit, on infrastructure the owner controls.

Service & MRO operators

They run assets they did not build - with no configuration or history to work from. The twin arrives with the machine, not with the vendor.

M&A acquirers

A fractured installed base with no common record after the acquisition. One neutral twin across the acquired fleets, without replatforming each one.

Source: McKinsey, Industrial aftermarket services: Growing the core - average EBIT across 30 industries

Regulation

Regulation is converging on the twin.

Four EU rules, four dates - and behind each one the same question: what exactly is this machine, what is in it, and who may see it. Answer it once, from one record, and compliance stops being a project.

EU Data Act · in force 12 Sep 2026By default

The data your machine creates now belongs to your customer too.

Connected products must make their data accessible to the user - who may share it with a service partner of their choice. The OEMs that benefit already know what each machine is and who may see what.

Source: Regulation (EU) 2023/2854, Art. 3(1)

EU Cyber Resilience Act · in force 11 Sep 202624 hours

Which of your machines run the vulnerable firmware?

Early warning within 24 hours of an actively exploited vulnerability - for products already in the field, including ones past support. If the answer lives in four systems, 24 hours is not much time.

Source: CRA Article 14

EU Machinery Regulation · 20 Jan 202710 years

Your digital manual must stay online. Will your systems?

Instructions may be supplied digitally if they remain accessible for at least ten years - longer than most portals and file formats last. And they must match the machine as it is today.

Source: Regulation (EU) 2023/1230, Art. 10(7)

EU Battery Regulation · 18 Feb 202718.02.2027

Every industrial battery gets a passport.

Identity, composition, state of health and dismantling information linked to one physical battery for its whole life. A Digital Twin requirement in all but name.

Source: Regulation (EU) 2023/1542

Recurring use cases

The same four questions, in every sector.

Whatever the industry, the work that lands on the twin looks alike. These are the four we see most - and the ones a trusted record answers in minutes rather than weeks.

Supply-chain visibility

Which units carry a part from a given supplier batch - and where they are today.

Regulatory compliance

Lineage, residency and audit per unit.

Quality management

Recalls by batch, root cause by configuration, patterns drawn across the whole fleet.

Asset lifecycle

Commissioning to decommissioning: every change, document and permission in one place for the life of the asset.

How far has your installed base drifted from what you shipped? Join the waiting list and we will start with the assets you run.

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